AdTech market is expected to grow with a CAGR of 14% from 2023 to 2030.
This report describes the global market size of AdTech market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and it is expected to grow with a CAGR of 14% from 2023 to 2030.
The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as “adtech” (advertising technology). The demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), supply-side platforms (SSPs), and other businesses and products make up the adtech industry. Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. With various important trends transforming and reshaping the industry, the market is evolving at a significant rate. Connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated customer journeys, and vernacularisation are a few prominent trends in the adtech sector. Additionally, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient
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The Adtech Market report is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical and futuristic cost, revenue, demand, and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data that enhances the understanding, scope, and application of this report.
Top Companies in the Global Adtech Market: Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporated, Google Incorporated, Microsoft Incorporated, SpotX, Other Key Players., others.
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The Adtech market can be divided based on product types and its sub-type, major applications and Third-Party usage area, and important regions.
By Solution
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
By Advertising Type
Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Native Advertising
Others
By Enterprise Size
Small And Medium Enterprise (SME)
Large Enterprise
By Platform
Mobile
Web
Others
By End User
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others
Regional Analysis for Adtech Market:
North America (USA, Canada and Mexico)
Europe (Germany, Great Britain, France, Italy, Russia, Spain and Benelux countries)
Asia Pacific (China, Japan, India, Southeast Asia, and Australia)
Latin America (Brazil, Argentina and Colombia)
Remaining Countries
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| Global | Consolidated report on a global level respective of 5 regions |
| Country Specific | Exhaustive report by specific country |
| Country Level | A deep drill down by each country on global level |
| Custom | Complete customized report as per client’s requirements |
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